Looking to branch out with further business endeavors, Taylor Swift has inked a deal to offer up a fragrance with Elizabeth Arden.
Talking about the partnership, the "Mine" singer said in a statement: “I have always loved how fragrance can shape a memory ...the way certain scents remind you of events and people that are imprinted in your thoughts."
Miss Swift continued, "Lately I’ve been having fun experimenting with combining some of my favorite scents, so I’m really excited about working with Elizabeth Arden to develop my own unique fragrance.”
Meanwhile, Ron Rolleston, executive vice president of Elizabeth Arden, said of choosing to work with the country darling, “Equally important to us is what Taylor represents as an artist: a role model who inspires her global fan base every day. We look forward to launching a new fragrance brand that reflects every facet of this extremely talented young artist."
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